Beispiel CRM
Guest data from PMS, bookings and newsletters in one place, so repeat guests come back.
A hotel CRM that pulls guest profiles from the PMS automatically and builds segments: returners, families, direct bookers, guests without a second stay. Outreach, pre-arrival upsell and newsletters build on that. The effect shows in the direct share of the second season.
Problems Beispiel CRM solves
Each problem links to its page in the problem library: causes, cases, what other hotels did.
Our guest data is scattered and unused
No 360-degree view of the guest.
We do nothing with our guest data
Repeat guests aren't won back deliberately.
We capture little ancillary revenue from existing guests
Upgrades and extras aren’t actively offered.
We address all guests the same way
Without personalisation, revenue is left behind.
Honest limits
What the tool does not do well. Written with the vendor, read by hotels before the first call.
- 01Depends on clean PMS data: duplicates and missing email addresses stay duplicates and gaps.
- 02No substitute for a marketing strategy; the CRM sends what someone has thought through before.
- 03GDPR consents must be organised in-house; the tool only checks them.
Rather talk to someone who has rolled it out first?
Not a sales form. The person who runs the rollout in hotels is listed as a Hospi, with the same evidence and the same rules as every other Hospi.
Builds the first three segments and the first campaign with the hotel before handing the tool to the team.
- Evidence: hotel, order, result for every solved problem
- Marked as vendor Hospi, never as a neutral consultant
- Replies within 48 hours
How this tool got here
Partner, marked as such
The vendor is a HOSPIS partner. The listing is paid for; the problems it is linked to are not.
No ranking
Tools appear next to the problems they solved. There is no “best of” list and no sorting by budget.
Hotels pay nothing
Problem library, directory and the first contact are free for hotels. Diagnosis and projects run through HOSPIS like with every Hospi.
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