Josef Walch
His core focus: introducing systems a family-run hotel actually uses — connecting PMS, guest communication, restaurant, POS and AI so the team types less and hosts more.
Josef Walch grew up and worked at the Rote Wand, Zug am Arlberg. He introduced and integrated Mews as PMS and Mews POS at the Rote Wand, connected Smarthost for guest communication and Zenchef for restaurant reservations to the system landscape, and introduced Claude as an AI tool across the company. He is the founder of HOSPIS and built the platform itself using AI tools.
Problems Josef solves
PMS migration stalled mid-rollout
Start from operations, migration while running, training and integration done in-house
PMS, POS and CRM don't speak to each other
Interfaces between PMS, guest communication, restaurant and POS — one leading system instead of islands
Our guest data is scattered and unused
One leading system, centralise guest data, make it usable instead of retyping
Our numbers are scattered across too many systems
Connect systems, reports from one source, decisions instead of data hunting
We lack a plan to catch up digitally
Digitalisation plan for owner-operated hotels — prioritised, actionable, operations-first
Review volume outgrew the team's capacity to reply
AI tools for response processes, quality and speed without additional headcount
No AI policy — staff already using tools on their own
Anchor AI in daily work, policy and tool choice, so guest data doesn't leave the building
Our pricing doesn't exploit the data
AI for pricing patterns that aren't manually visible in daily work
Too many routine tasks tie up our team
AI automation for standard work, so time goes back to hosting
We spot demand trends too late
AI forecasting instead of flying blind — trends early enough to act on
How he works
Start from operations
Which problem should the system solve, who uses it daily, what happens on switch-over day.
Implement, don't just buy
Selection, migration, training and integration done in-house — not delegated.
Anchor AI in daily work
Introduce tools so they are still being used after the first week.
Experience
- Grew up and worked at the Rote Wand, Zug am Arlberg
- Introduced and integrated Mews (PMS) and Mews POS at the Rote Wand
- Integrated Smarthost (guest communication) and Zenchef (restaurant reservations) into the system landscape
- Introduced Claude as an AI tool across the company
- Founder of HOSPIS — built the platform itself using AI tools
Practice areas
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