There is no problem, only a feeling
The driver is “we are behind”, not “reception types for three hours a day” or “we do not know who comes back”. Without a concrete problem there is no sequence — and no project that can be finished.
Name the three biggest drains on time and revenue in the operation. For each one ask: what would have to run differently, digitally? That is the plan — three projects, in sequence, with visible benefit.
