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We lack a plan to catch up digitally

Every vendor says what is missing. Nobody says what comes first

Typical for: family businesses that want to “digitalise at some point” · properties with five offers from five vendors on the table · operations where the next generation inherits the topic

Documented by Hospis

Updated: 23 October 2026

How you recognize it

  • The last system decision was made because a vendor was convincing
  • There is no list of what the property can do digitally, cannot do, and needs
  • The question “what for?” is answered with “you just have to”
  • Projects such as the website, guest app or self check-in were started and fizzled out
  • The team dreads the next project because the last one was chaos
  • There is budget, but no sequence

Matching Hospi

Josef Walch

Josef Walch

Digitalisation · AI in operations · Systems · Lech am Arlberg
Works with protel · Mews · Mews POS · Smart Host
AdviseImplement

Digitalised Rote Wand in a sequence the operation could carry, starting from the problem, not from the vendor.

Mapped to root cause
Problem instead of feelingRequirements before vendorsStocktake of existing systemsProjects with an end
View profilePersonally vetted · independent match

Matching software

Tools appear here next to the problems they solved, marked as partners, with honest limits and the person who runs the rollout. No ranking.

Partner slot

Your software could be listed here.

No partner has documented a solution for this problem yet. A partner profile shows the problems your tool solved, its honest limits, and your implementation person as a Hospi.

Become a partnerSee all software partners

Which path fits your situation?

01

Diagnosis

390 € fixed price

A vetted Hospi analyses your situation in a structured way, in conversation and with a written result. Every statement clearly labelled: FACT, BENCHMARK, HYPOTHESIS or CONCLUSION. You get a concrete path, not a sales meeting.

  • A legitimate outcome is also: no engagement needed.
  • If an engagement follows, the diagnosis fee is fully credited.
02

Urgent support

Acute situation? Your case is reviewed with priority, with a response within 48 hours.

Cause fields and how to tell them apart

Catching up digitally does not fail because of money or technology. It fails because “digitalisation” is not a goal, and nobody has named the goal behind it.

These fields are complete, and many properties get there on their own. That is what this page is for. The cost simply does not appear on an invoice: internal hours, a few attempts, and a season that keeps running in the meantime.

01

There is no problem, only a feeling

How you spot it

The driver is “we are behind”, not “reception types for three hours a day” or “we do not know who comes back”. Without a concrete problem there is no sequence, and no project that can be finished.

The way out

Name the three biggest drains on time and revenue in the operation. For each one ask: what would have to run differently, digitally? That is the plan: three projects, in sequence, with visible benefit.

02

The selection starts with the vendor

How you spot it

At demos, fairs and in recommendations the question is always “is this system good?”, never “which problem is it meant to solve?”. The property buys solutions for problems it never prioritised.

The way out

First the problem, then the requirement, then the vendor. No demo without a requirements list. Choosing this way needs fewer systems, and the ones you have actually get used.

03

Nobody looks at what is already there

How you spot it

Nobody knows exactly what the existing systems could already do. The PMS has features that were never switched on; the booking engine a module nobody knows. What gets bought is what already exists.

The way out

Take stock before every purchase: what exists, what of it is used, what else it could do. Often the first progress lies in switching something on, not in buying. Related problem: “PMS, POS and CRM don’t speak to each other”.

04

Projects have no end

How you spot it

Digital projects are started and peter out, no owner, no date, no criterion for “done”. The team learns: nothing will come of it anyway.

The way out

Every project with an owner, an end date and one sentence describing how you know it works. Start small, finish properly, then the next one. One completed project changes the team’s attitude more than a big announced one.

Frequently asked

Where do we start?
With whatever costs the most time every day and is easiest to measure. Usually that is reception or guest data, rarely the app.
Do we need a digitalisation consultant?
Someone who sets the sequence together with the operation and then lets go: yes. Someone who writes a concept and leaves: no. In Austria, KMU.DIGITAL has been funding consulting again since 12 January 2026, with up to 3,000 euros per company.
What about AI?
AI is a tool within the plan, not a plan of its own. Where routine and text pile up (enquiries, reviews, translations) it pays off early. See the AI category.

Describe your situation

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Problem
We lack a plan to catch up digitally

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