10 problems · 10 fully documented
AI in hotels touches reviews, routine tasks, pricing, guest communication and HR processes, and alongside the question of which tool, it always raises questions of data, policy and responsibility.
Hundreds of reviews, a handful of replies, and it shows.
Guest data is leaving the building. Quietly. Daily.
AI could spot patterns we miss.
Marketing slips and reach stalls.
Valuable time goes to standard work.
Without personalisation, revenue is left behind.
Slow processes lose good candidates.
Guests expect more comfort and control.
Without forecasting we plan blind.
ChatGPT and others recommend someone else.
Hospis from the network whose work covers this category.
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