Revenue & Sales
9 problems · 8 fully documented
Revenue problems in hotels range from pricing and channel management through forecasting and guest mix to the question of which markets and target groups a house can realistically reach — and they almost always depend on one another.
Fully documented (8)
- Fully documentedOTA commissions eat into a profitable summerStrong occupancy, weak margin — the channel mix is bleeding the P&L.
- Fully documentedDirect-booking share stuck below 25%The website converts, but guests keep returning through OTAs.
- Fully documentedOur forecasts miss actual occupancyMis-planned staffing and purchasing follow.
- Fully documentedOur rates are inconsistent across channelsParity breaches undermine our own website.
- Fully documentedWe steer for occupancy instead of yieldFull house, too little profit per room.
- Fully documentedGroup and event enquiries are handled too slowlyValuable MICE revenue goes to competitors.
- Fully documentedWe don’t know our most profitable guest mixWithout mix steering we give away margin.
- Fully documentedWe capture little ancillary revenue from existing guestsUpgrades and extras aren’t actively offered.
Logged — documentation follows (1)
These problems are in the catalogue but not yet fully documented. If one of them is yours, tell us — cases are what turn a logged problem into a documented one.
Hospis for this area (1)
Hospis from the network whose work covers this category.
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