Our packages don't sell or don't pay off

The website lists twelve packages, two get booked. For the rest, nobody knows whether they pay off at all, because the components were never costed individually.

Typical for: leisure hotels with many seasonal offers · properties that use packages instead of price promotions · operations without any evaluation by package

Documented by Hospis

Updated: 26 September 2026

How you recognize it

  • List every package with last year's bookings, revenue and room nights.
  • Cost every package component individually: goods, staff, third-party services.
  • Compare the package price with room rate plus individual prices and check the actual discount.
  • Drop packages that hardly get booked or don't pay off.
  • Build the remaining packages around a clear occasion or target group.
  • Decide which packages are visible in which periods and channels.

Matching Hospi

OT

Olivia Torrente-Dorninger

Sales · Revenue · Marketing · Palma de Mallorca
Works with protel · Mews · Mews POS · Smart Host
AdviseImplement

Turns many offers into a few that sell and pay off, and builds them into pricing strategy and channels.

Mapped to root cause
Components not costedPackages as a hidden discount
View profilePersonally vetted · independent match

Which path fits your situation?

01

Diagnosis

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02

Urgent support

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Cause fields and how to tell them apart

Packages are meant to create demand and raise average revenue. Often the opposite happens: they hide discounts, confuse guests and make costing opaque.

These fields are complete, and many properties get there on their own. That is what this page is for. The cost simply does not appear on an invoice: internal hours, a few attempts, and a season that keeps running in the meantime.

01

Too many, too similar packages

How you spot it

Wellness break, gourmet days and short getaway differ only in name.

The way out

A few packages with a clear occasion and a clear target group. Whatever a guest can't grasp in one sentence sells badly.

02

Components not costed

How you spot it

Massage, dinner and welcome drink are in the package, but their costs don't appear in any calculation.

The way out

Put every component in at its actual cost and calculate the contribution margin per package.

03

Packages as a hidden discount

How you spot it

The package price sits below room rate plus components, without anyone having decided that deliberately.

The way out

Packages sell added value. If there is a discount, make it targeted, in weak periods and capped.

04

No evaluation

How you spot it

Which package was booked how often and what it earned can't be seen at a glance in the PMS.

The way out

Set up packages clearly in the PMS and evaluate them once a season: bookings, revenue, contribution margin.

Frequently asked

How many packages make sense?
Few enough that each one has its own reason. Three to five per season is often enough.
Should packages run on OTAs too?
Selected ones, yes, if the components can be shown clearly there. Some packages work better as a reason to book direct.
What about VAT in a package?
If a package contains components with different VAT rates, the price has to be split accordingly. Agree the split with your tax advisor.

Describe your situation

The problem context is automatically included, you do not need to repeat anything.

Problem
Our packages don't sell or don't pay off