Olivia Torrente-Dorninger
Sales, revenue and marketing expert for hotels that want to sell better.
Olivia Torrente-Dorninger is from Austria and has around 15 years of international hospitality experience, with stations such as Soho House, Design Hotels, Rote Wand, Wilmina, La Granja Ibiza, Hotel 1898 Barcelona, Zermatt Peak and Quintessentially (Norte 47°). Education: MBA/MSc at Glion Institute of Higher Education. Her focus: sales, revenue and marketing, from building sales structures to pricing strategy, social media and content. Trilingual (German, English, Spanish).
Problems Olivia solves
Direct-booking share stuck below 25%
Channel pricing, booking flow, direct-only advantages and the OTA role in one system
Our rates are inconsistent across channels
Rate management as a process, one leading source, contracts and rate structure tidied up
Our forecasts miss actual occupancy
Forecast routine from PMS data, movement numbers as leading KPIs, rate structure as a steering instrument
Staff shortage ahead of summer season
Set up the employer brand and its channels, from storytelling to social-media execution
Website looks dated next to the actual hotel
Booking flow mobile first, direct advantages visible, tracking as the basis for decisions
We do nothing with our guest data
Consolidate guest data, recognise regulars, make pre-booking and direct contact a routine
Our ad spend shows no measurable return
Capture booking origin, allocate budget by effect, run every channel with a goal and an owner
Our business model leans too hard on room revenue
Develop revenue per guest, open up new segments, sell the off-season actively
Negative reviews go unanswered
Invite satisfied guests, reply with a signature, read the patterns and turn them into visibility
OTA commissions eat into a profitable summer
Direct advantages visible, OTA role decided, commission logic pushed back
We steer for occupancy instead of yield
Yield over occupancy, rates respond to demand, RevPAR as the leading metric
How she works
Sales
Building sales structures (segments, channels, processes) so demand isn't left to chance.
Revenue & pricing
Pricing, distribution and rate steering, for sustainable RevPAR growth without a discount reflex.
Marketing, social & content
Bringing the brand into campaigns, social media and content, right through to concrete booking impulses.
Experience
- Around 15 years of international hospitality experience
- Stations: Soho House, Design Hotels, Rote Wand, Wilmina, La Granja Ibiza, Hotel 1898 Barcelona, Zermatt Peak, Quintessentially (Norte 47°)
- MBA/MSc at Glion Institute of Higher Education
- Trilingual: German, English, Spanish
Practice areas
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