Marketing

Website looks dated next to the actual hotel

The website has visitors. It just has no reason to turn them into guests.

Typical for: properties with a site built years ago · operations that have been “planning” the relaunch for two years · houses where the portal looks better than their own page

Documented by Hospis

Updated: 25 August 2026

How you recognize it

The homepage opens with a welcome text nobody reads
The photos are older than the last refurbishment
Prices, availability and booking are three clicks away — or an enquiry form
The layout breaks on mobile, and mobile is the main channel
The site says “family-run” and “warm” — just like everyone else
Nobody knows how many visitors the site has and how many of them book

Matching Hospis

Sophia Marie Fehr

FEHR — Concept · Brand & Creative Strategy, Vienna

Works with Adobe Creative Cloud · Mews

AdviseImplement

Brand strategist for properties that are more than a bed and half board — puts the one sentence on the homepage before anything gets designed.

Mapped to root cause

The site has no job to doThe site looks like every otherPositioningBrand core

View profilePersonally vetted · independent match

Olivia Torrente-Dorninger

Norte 47° — Sales · Revenue · Marketing, Palma de Mallorca

Works with protel · Mews · Mews POS · Smart Host

AdviseImplement

Sales, revenue and marketing expert for properties that want to sell better — booking flow, direct advantages and measurable numbers instead of taste.

Mapped to root cause

The booking flow is the detourNobody measuresDirect bookingMarketing & content

View profilePersonally vetted · independent match

Sophia Marie Fehr

FEHR — Concept · Brand & Creative Strategy, Vienna

Works with Adobe Creative Cloud · Mews

AdviseImplement

Brand strategist for properties that are more than a bed and half board — puts the one sentence on the homepage before anything gets designed.

Mapped to root cause

The site has no job to doThe site looks like every otherPositioningBrand core

View profilePersonally vetted · independent match

Olivia Torrente-Dorninger

Norte 47° — Sales · Revenue · Marketing, Palma de Mallorca

Works with protel · Mews · Mews POS · Smart Host

AdviseImplement

Sales, revenue and marketing expert for properties that want to sell better — booking flow, direct advantages and measurable numbers instead of taste.

Mapped to root cause

The booking flow is the detourNobody measuresDirect bookingMarketing & content

View profilePersonally vetted · independent match

Which path fits your situation?

Diagnosis

390 € fixed price

A vetted Hospi analyses your situation in a structured way — in conversation and with a written result. Every statement clearly labelled: FACT, BENCHMARK, HYPOTHESIS or CONCLUSION. You get a concrete path, not a sales meeting.

A legitimate outcome is also: no engagement needed.
If an engagement follows, the diagnosis fee is fully credited.

Urgent support

Acute situation? Your case is reviewed with priority — response within 48 hours.

Cause fields — how to tell them apart

An old website is rarely the actual problem. It is the symptom of a property that never decided what the site is supposed to do.

These fields are complete, and many properties get there on their own — that is what this page is for. The cost simply does not appear on an invoice: internal hours, a few attempts, and a season that keeps running in the meantime.

The site has no job to do

How you spot it

It is meant to “show everything”: history, rooms, region, team, menu, weather. What a visitor should do next is never clear. The site informs — it does not sell.

The way out

Define one job: the visitor should check availability and book. Everything on the site serves that path or goes. That is a decision, not a relaunch.

The booking flow is the detour

How you spot it

Checking availability means enquiring, waiting, calling. Or the booking engine exists but is hidden, slow, and not built for a phone. The portal is faster at every step.

The way out

Booking in three steps, reachable from every page, mobile first. Price and availability visible without a form. The existing booking engine can often do this — it is simply wired in badly.

The site looks like every other

How you spot it

Mountains, pool, bed, “welcome to the heart of the Alps”. What sets the house apart from its five neighbours is nowhere to be found — because internally nobody can say it in one sentence.

The way out

Put the reason guests come here and come back into one sentence and place it first. Photos that show exactly that, not photos that show a hotel. If the sentence is missing, solve the problem “brand without a core” first.

Nobody measures, so nothing changes

How you spot it

There are no numbers for the website: visitors, sources, mobile share, drop-offs in the booking flow. Decisions about the site are made by taste.

The way out

Set up simple tracking and review three numbers weekly: visitors, booking starts, bookings. Only with those numbers can you decide whether a relaunch is needed — or whether two changes will do.

The site has no job to do

How you spot it

It is meant to “show everything”: history, rooms, region, team, menu, weather. What a visitor should do next is never clear. The site informs — it does not sell.

The way out

Define one job: the visitor should check availability and book. Everything on the site serves that path or goes. That is a decision, not a relaunch.

The booking flow is the detour

How you spot it

Checking availability means enquiring, waiting, calling. Or the booking engine exists but is hidden, slow, and not built for a phone. The portal is faster at every step.

The way out

Booking in three steps, reachable from every page, mobile first. Price and availability visible without a form. The existing booking engine can often do this — it is simply wired in badly.

The site looks like every other

How you spot it

Mountains, pool, bed, “welcome to the heart of the Alps”. What sets the house apart from its five neighbours is nowhere to be found — because internally nobody can say it in one sentence.

The way out

Nobody measures, so nothing changes

How you spot it

There are no numbers for the website: visitors, sources, mobile share, drop-offs in the booking flow. Decisions about the site are made by taste.

The way out

Set up simple tracking and review three numbers weekly: visitors, booking starts, bookings. Only with those numbers can you decide whether a relaunch is needed — or whether two changes will do.

Frequently asked

Do we need a full relaunch?: Often not. Booking flow, homepage and mobile view are the three levers — and they can usually be fixed on the existing site.
Who should write the copy?: Positioning comes from the property, not from the agency. Once that one sentence is settled, any good copywriter can do the rest.
How much may a new website cost?: Less than the commission it saves in the first year. Without numbers from tracking, every budget is a guess.

Describe your situation

The problem context is automatically included — you do not need to repeat anything.

Problem

Website looks dated next to the actual hotel

See all problems

Website looks dated next to the actual hotel

How you recognize it

Matching Hospis

Sophia Marie Fehr

Olivia Torrente-Dorninger

Sophia Marie Fehr

Olivia Torrente-Dorninger

Which path fits your situation?

Diagnosis

Urgent support

Cause fields — how to tell them apart

The site has no job to do

The booking flow is the detour

The site looks like every other

Nobody measures, so nothing changes

The site has no job to do

The booking flow is the detour

The site looks like every other

Nobody measures, so nothing changes

Frequently asked

Describe your situation

Related situations

Direct-booking share stuck below 25%

We lack a brand that truly carries

Our ad spend shows no measurable return