Shlomo Pozner
His core focus: giving a house a visual language of its own: image, film and podcast instead of interchangeable material.
Shlomo Pozner is a visual artist and photographer, born in Jerusalem, based between Berlin and Lech am Arlberg. His independent work centres on people, rituals and closed communities: close observation rather than staging. He brings the same approach to hospitality: he doesn't shoot what a house wants to sell, he shoots what it is. At Rote Wand in Zug am Arlberg he runs the entire video and podcast production: format, visual language and ongoing delivery. He works where a house has a story but no format to carry it.
Problems Shlomo solves
We lack a brand that truly carries
Make the signature visible: visual language, film and formats built from what the house actually is
Social channels look good but never convert
One format instead of single images, a visual language of your own, a channel with a job
As an employer we're barely visible
Team and daily life in image and film: an employer presence that doesn't look like stock
Our ad spend shows no measurable return
An owned channel instead of ad budget: film and podcast as content the house keeps
Website looks dated next to the actual hotel
Imagery and film that show the house as it is, instead of archive shots from five years ago
How he works
Find the signature
Look first, produce second: what is actually there in this house, and what does it look like when it isn't staged?
Format over single image
A repeatable format (photo series, film or podcast) instead of single campaign images with no sequel.
Production during live operations
Shooting, editing and post from one hand, inside the house, without interrupting the operation.
Experience
- Video and podcast production for Rote Wand, Zug am Arlberg: format, visual language and ongoing delivery
- Visual artist and photographer, independent work on people, rituals and closed communities
- Works at the intersection of art, brand and hospitality
- Born in Jerusalem, lives between Berlin and Lech am Arlberg
Practice areas
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