Shlomo Pozner
His core focus: giving a house a visual language of its own — image, film and podcast instead of interchangeable material.
Shlomo Pozner is a visual artist and photographer, born in Jerusalem, based between Berlin and Lech am Arlberg. His independent work centres on people, rituals and closed communities — close observation rather than staging. He brings the same approach to hospitality: he doesn't shoot what a house wants to sell, he shoots what it is. At Rote Wand in Zug am Arlberg he runs the entire video and podcast production — format, visual language and ongoing delivery. He works where a house has a story but no format to carry it.
Problems Shlomo solves
We lack a brand that truly carries
Make the signature visible — visual language, film and formats built from what the house actually is
Social channels look good but never convert
One format instead of single images, a visual language of your own, a channel with a job
As an employer we're barely visible
Team and daily life in image and film — an employer presence that doesn't look like stock
Our ad spend shows no measurable return
An owned channel instead of ad budget — film and podcast as content the house keeps
Website looks dated next to the actual hotel
Imagery and film that show the house as it is — instead of archive shots from five years ago
How he works
Find the signature
Look first, produce second: what is actually there in this house — and what does it look like when it isn't staged?
Format over single image
A repeatable format — photo series, film or podcast — instead of single campaign images with no sequel.
Production during live operations
Shooting, editing and post from one hand — inside the house, without interrupting the operation.
Experience
- Video and podcast production for Rote Wand, Zug am Arlberg — format, visual language and ongoing delivery
- Visual artist and photographer — independent work on people, rituals and closed communities
- Works at the intersection of art, brand and hospitality
- Born in Jerusalem, lives between Berlin and Lech am Arlberg
Practice areas
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