Sophia Marie Fehr
Brand strategist for houses that are more than room nights and half board — Clarity. Taste. Strategy.
Sophia Marie Fehr has been running her own brand and creative strategy office in Vienna since 2018. Her path: a business degree with a marketing focus, followed by brand work in a Vienna full-service agency for brands such as Rewe, Vöslauer and Schneiders Salzburg. She grew up in western Austria — she knows family-run hospitality and its language. Her approach: clarity before design. First the brand core, then the positioning, then the execution — from product development to creative delivery.
Problems Sophia solves
We lack a brand that truly carries
Brand-core work with the family, positioning, offer and appearance development
House needs a sharper position to justify rates
Brand core and positioning as a decision — clarity before design, so the price gets a reason
We don't know exactly whose ideal hotel we are
Target-audience clarity, brand core as the basis for positioning
As an employer we're barely visible
Employer offer from the brand core, make the team visible, sharpen the careers page
Our leadership is overloaded and inconsistent
Leadership sparring, clarity on roles and stance, leadership as a decided line
Website looks dated next to the actual hotel
Clarify the site's job, put the one sentence first, appearance derived from the brand core
Social channels look good but never convert
A goal for the channel, a signature instead of interchangeable pictures, a path from post to booking
Our brand isn't felt in the space
Translating the brand core into rules for the space — story and stance made visible in the house
How she works
Brand core
What's already there, being lived, but never named? Clarity before design — the core first, together with the owner family.
Positioning
Derive a clear line from the core: what the house stands for, for whom — and what it doesn't. The basis for offer, price and appearance.
Execution
From product development to creative delivery. Brand is redeemed in the offer and the experience — not just in the logo.
Experience
- Independent brand and creative strategy office in Vienna since 2018
- Brand work for names such as Rewe, Vöslauer and Schneiders Salzburg at a Vienna full-service agency
- Business degree with a marketing focus
- Grew up in western Austria — knows family-run hotels from the inside
Practice areas
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