We don't appear in relevant media

Other properties in the valley appear in travel magazines and guides, nobody writes about you. There are plenty of stories, but nobody tells them to the right people.

Typical for: properties with substance but no press work · operations after a renovation or new direction · hotels relying entirely on word of mouth

Documented by Hospis

Updated: 24 September 2026

How you recognize it

  • Write down three to five stories only your property can tell: people, craft, region, history, kitchen.
  • Work out which media your guests actually read and turn that into a short list with named contacts.
  • Prepare an up-to-date press kit: facts, background, print-ready images with cleared rights, contact.
  • Plan occasions across the year when there is something new to report.
  • Decide who answers enquiries and looks after journalists on site.
  • Keep track of which pieces were published and which enquiries or bookings followed.

Matching Hospi

SF

Sophia Marie Fehr

Concept · Brand core & positioning
Works with Adobe Creative Cloud · Mews
Advise

Finds the stories that make a property unmistakable and shapes them into topics editors pick up.

Mapped to root cause
No story to tellNo media list
View profilePersonally vetted · independent match

Which path fits your situation?

01

Diagnosis

390 € fixed price

A vetted Hospi analyses your situation in a structured way, in conversation and with a written result. Every statement clearly labelled: FACT, BENCHMARK, HYPOTHESIS or CONCLUSION. You get a concrete path, not a sales meeting.

  • A legitimate outcome is also: no engagement needed.
  • If an engagement follows, the diagnosis fee is fully credited.
02

Urgent support

Acute situation? Your case is reviewed with priority, with a response within 48 hours.

Cause fields and how to tell them apart

Journalists write about stories. Properties that never get mentioned are rarely worse than the others. Usually they lack a topic that goes beyond rooms and views, and someone who offers it regularly.

These fields are complete, and many properties get there on their own. That is what this page is for. The cost simply does not appear on an invoice: internal hours, a few attempts, and a season that keeps running in the meantime.

01

No story to tell

How you spot it

The press release describes rooms, spa and location. So does everyone else's.

The way out

Look for topics only your property has: the host family, a craft, a producer, a piece of local history. Develop three to five stories from them.

02

No media list

How you spot it

Releases go to a large mailing list or to nobody. Nobody in the property knows which outlets your guests read.

The way out

A short list of media, blogs and guides your target guests actually use, with named contacts and a tailored approach.

03

PR only for big occasions

How you spot it

There was coverage at the opening and it has been quiet since. There is news, it just isn't passed on.

The way out

Create an annual plan of occasions: new season, new offer, people on the team, partnerships. A few well-prepared contacts achieve more than lots of releases.

04

Nobody handles enquiries

How you spot it

Journalists get in touch, wait for images or facts, and end up writing about another property.

The way out

One responsible person, a ready press kit and clear rules for press visits. Fast and complete answers often make the difference.

Frequently asked

Do we need a PR agency?
Not necessarily. Many properties get far with a clear story, a short media list and one responsible person. An agency pays off when you have topics regularly and lack access to editors.
Do press invitations make sense?
Yes, if the topic suits the outlet and the visit is well prepared. Invitations without a story rarely lead to an article.
How do we measure success?
Record what gets published and watch what happens afterwards: enquiries, direct bookings, searches for your name. Exact attribution is rarely possible, but you can still see trends.

Describe your situation

The problem context is automatically included, you do not need to repeat anything.

Problem
We don't appear in relevant media