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Our imagery looks dated and inconsistent

The website shows photos from before the last renovation, Instagram has different colours, Booking yet another set. Anyone who doesn't know the property gets no clear picture of it.

Typical for: properties after a renovation or repositioning · operations with images from many sources · hotels without a maintained image library

Documented by Hospis

Updated: 24 September 2026

How you recognize it

  • Collect every image currently online: website, OTAs, Google, social media, partner sites.
  • Mark what is outdated, what no longer fits the property today and where usage rights are unclear.
  • Write down who your guests are and which moments they book before you hire a photographer.
  • Write a short image brief: light, mood, people or no people, seasons, must-have subjects.
  • Set up a central image library with clear file names and recorded usage rights.
  • Swap the images on all channels in one go and schedule a fixed date for the next review.

Matching Hospi

SF

Sophia Marie Fehr

FEHR · Concept · Brand & Creative Strategy, Vienna
Works with Adobe Creative Cloud · Mews
AdviseImplement

Derives the visual language from the brand core and writes briefs that let photographers show the property guests actually book.

Mapped to root cause
Photos without a briefNo central library
View profilePersonally vetted · independent match

Which path fits your situation?

01

Diagnosis

390 € fixed price

A vetted Hospi analyses your situation in a structured way, in conversation and with a written result. Every statement clearly labelled: FACT, BENCHMARK, HYPOTHESIS or CONCLUSION. You get a concrete path, not a sales meeting.

  • A legitimate outcome is also: no engagement needed.
  • If an engagement follows, the diagnosis fee is fully credited.
02

Urgent support

Acute situation? Your case is reviewed with priority, with a response within 48 hours.

Cause fields and how to tell them apart

Imagery ages quietly. Every renovation, every new season and every agency adds new photos, while the old ones stay online. In the end, chance decides which picture a guest sees first.

These fields are complete, and many properties get there on their own. That is what this page is for. The cost simply does not appear on an invoice: internal hours, a few attempts, and a season that keeps running in the meantime.

01

Photos without a brief

How you spot it

The shots are beautiful, but they show empty rooms and don't match what your guests are looking for.

The way out

Before the shoot, decide which guests you are addressing, which moments matter and which subjects are mandatory. The brief matters more than the equipment.

02

No central library

How you spot it

Images sit on laptops, in emails and with the agency. Whoever needs a photo takes whatever they can find.

The way out

One library in one place, with folders by area and season, approved selections and recorded usage rights.

03

Old images stay online

How you spot it

After the renovation the website was updated, but OTAs, Google and partner sites still show the old rooms.

The way out

Keep a channel list and swap new images everywhere in one go. Check once a year what is shown where.

04

Unclear usage rights

How you spot it

Nobody knows whether agency images may be used for print, social media or partners. When in doubt, they get posted anyway.

The way out

Clarify rights in writing with every commission and note them next to the image in the library. For older material, ask or remove it.

Frequently asked

How often do we need a new shoot?
Whenever something has visibly changed at the property. Additional shots of individual seasons or areas often achieve more than one big complete shoot.
Are phone photos from the team enough?
For everyday social media often yes, for the website and OTAs rarely. There, the first image decides the click.
Should guests appear in the pictures?
It depends on what you sell. People make atmosphere visible, but they need releases and date faster than an empty room.

Describe your situation

The problem context is automatically included, you do not need to repeat anything.

Problem
Our imagery looks dated and inconsistent

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