01
Decisions by gut feeling
How you spot it
Whoever writes nicely or has lots of followers gets a yes. There is no strategy behind it.
The way out
Set criteria: target group, region, topics, periods. Check and answer requests against them.
Influencer collaborations deliver nothing measurable
Requests come in every week: a few nights in exchange for stories and reels. Some get accepted because they sound nice. Whether anyone booked afterwards, nobody knows.
Typical for: properties in photogenic destinations · operations without rules for collaboration requests · hotels that award collaborations by follower count
Documented by Hospis
Updated: 26 September 2026
How you recognize it
- List the collaborations of the last two years with their costs: nights, meals, services, team time.
- Decide which target group and which periods a collaboration should strengthen.
- For every request, check who follows the account: origin, age, interests, genuine engagement.
- Put every agreement in writing: services, content, timing, ad labelling, image rights.
- Issue your own booking codes or links to attribute enquiries and bookings.
- Decline requests that don't fit, with a friendly standard reply.
Matching Hospi
SF
Sophia Marie Fehr
FEHR · Concept · Brand & Creative Strategy, Vienna
Works with Adobe Creative Cloud · Mews
AdviseImplement
Uses collaborations where they fit the brand and the audience, with clear agreements and measurable results.
Mapped to root cause
Decisions by gut feelingNo measurement
View profilePersonally vetted · independent match
Which path fits your situation?
01
Diagnosis
390 € fixed price
A vetted Hospi analyses your situation in a structured way, in conversation and with a written result. Every statement clearly labelled: FACT, BENCHMARK, HYPOTHESIS or CONCLUSION. You get a concrete path, not a sales meeting.
- A legitimate outcome is also: no engagement needed.
- If an engagement follows, the diagnosis fee is fully credited.
02
Urgent support
Acute situation? Your case is reviewed with priority, with a response within 48 hours.
Cause fields and how to tell them apart
Collaborations can make a property visible to the right audience. Without a plan, they turn into expensive favours: the nights are gone, the content reaches the wrong people and nobody can say what it achieved.
These fields are complete, and many properties get there on their own. That is what this page is for. The cost simply does not appear on an invoice: internal hours, a few attempts, and a season that keeps running in the meantime.
Frequently asked
- Should we pay influencers?
- It can make sense if audience, content and rights are clearly agreed. Paid collaborations are often more reliable than pure barter deals.
- How do we spot bought followers?
- Warning signs are high follower counts with little genuine engagement, sudden jumps in growth and comments unrelated to the content. When in doubt, ask to see the account's statistics.
- May we reuse the content ourselves?
- Only if it has been agreed. Clarify usage rights before the stay.
Describe your situation
The problem context is automatically included, you do not need to repeat anything.
Problem
Influencer collaborations deliver nothing measurable